THIS! IS KINGSTON LAUNCH EVENT

THIS August, the Kreate team had the pleasure of launching THIS! Is Kingston, a new destination campaign for the City of Kingston. Whilst our Communications team is delivering PR and Content, our Experiential team delivered an incredible launch event.

To deliver on an innovative and creative campaign like THIS! is KINGSTON, it was imperative that we deliver an innovative and creative launch event!

Working with the brilliant in-house team at the City of Kingston, our Experiential team created an immersive and multi-experience launch event at the world’s first NON-Alcoholic Cellar Door - NON in the heart of Kingston.

Guests were invited to ‘Discover the Unexpected’ (the campaign tagline) through a range of exciting experiences beyond the launch speeches and formalities. On site were a range of Kingston Food and Beverage experiences providing tastings of their menus and drinks; a golf simulator bringing to life the region’s many golf courses; an interactive nature display showcasing the area’s many parks and wetlands and the mascots from the St Kilda AFL team were on hand to bring life to the party.

Kreate worked with local AV specialists Woohah to build out incredible Neon lighting installations which form the basis of the campaign’s creative and a range of other touchpoints made for an epic campaign launch!

Kreate’s PR team ensure that a select number of local media, influencers and key industry guests were invited and hosted.

Services Delivered:

Event Concepts
Event Production
Event Management
Event Staffing
Event hosting
Guest List
Content Capture