OPPO

The annual Optus Kickstart Roadshow is a keystone event in the telecoms industry. OPPO engaged Kreate to develop a clever and interactive way to reignite its stand at the 2019 exhibition.

We love tech at Kreate, but more importantly, we love bringing people together, so this brief was a super fun one to work on! OPPO wanted to fuse a cohesive brand message, increased employee engagement and be bold whilst educating and increasing awareness of the brand message and their soon-to-launch 5G device.

The outcome was a visually eye-catching stand creating a huge buzz among event-goers; three different zones allowed OPPO's three key 5G device features to come to life. Their custom-built, out-of-the-box exhibition stand featured: low light camera quality via a neon/mirror photo opportunity, 5G speed via a basketball game to test the player's speed and accuracy and finally, a product display area for a hands-on experience.

The sentiment from this pop-up led to Kreate's engagement on a new activation for the Telstra Vita conference, paving the way for other tech exhibitors in Australia.

What we did:

Brand and Activation strategy
Event Concept
Event Production

Event Management
Brand Ambassadors