YCK Laneways - social media and pr
Kreate launched YCK Laneways, Sydney’s newest nightlife Precinct in March 2021. A first in Sydney, YCK Laneways is a consortium of Sydney’s best small bars clustered around York, Clarence and Kent streets.
We developed an in-depth PR and Social Media strategy to launch YCK Laneways, creating talkability and hype about the Precinct. This resulted in significant coverage across lifestyle, trade, hospitality, What’s On and consumer media as well as translating to high levels of bookings for the participating bars.
Our organic and paid social media strategy also resulted in significant growth in the social media audience for the YCK Laneways Instagram and Facebook accounts.
Kreate also launched YCK Laneways Presents Live at Barrack St, a major one-off live music event to officially close the 6 week block party.
Our activity through social media, PR and Communications with key industry partners, consumer and lifestyle media and other relevant bodies resulted in strong talkability and return on investment.
What we did:
PR Strategy
Social Media Strategy
Social Media Content
Social Media Management
Influencer Outreach
“We contracted Kreate to execute the PR component of the six-week YCK Laneways Festival, the culmination of which was the first-of-its-kind major live music event Live at Barrack Street. The project was made possible through the NSW Government and City of Sydney’s CBD Activation grants program. The team at Kreate worked tirelessly to secure coverage across key lifestyle, industry and major news outlets. The project's stakeholders were blown away by the organic media support garnered by the PR execution and the strong industry relationships that Kreate brings to the table.”
Project Manager
MORE PROJECTS
YCK Laneways Events
Collins Street Precinct Group
FARMER'S DAUGHTERS
VISIT VICTORIA COME FROM AWAY
Moulin Rouge x Collins Street
Fed Square Anything But Square