WE WORK Perth launch

Kreate teamed up with WeWork, the global space-as-a-service provider at the forefront of co-working innovation, creating an open-air pop-up café in Perth's CBD to herald the launch of the multi-million dollar site.

We all know now that flexible working is the future, so it was a pleasure to connect with the global co-working phenomenon WeWork to help them open their first site in Perth. A stunning architectural delight, with design details and mod cons from floor to ceiling to make any working day a perfect one, Kreate came on board to herald WeWork Perth's grand opening and engage with locals and potential customers.

Our solution was to produce a fun and engaging pop-up brand awareness and sales activation in the busy heart of Perth CBD and close to WeWork's newest home at the iconic Central Park office tower. 

Over five days, our promotional staff and baristas offered passersby delicious coffee and gourmet breakfast with an attractive airstream van and open-air lounge set-up, inviting consumers to join in a conversation about their workspace goals. 

Kreate developed the concept and coordinated all production to deliver a stand-out event, resulting in increased customer engagements, leads and enquiries to secure sought-after, prime space within this outstanding facility.

What we did:

Brand and Activation strategy
Activation Production
Activation Set Up
Brand Ambassadors Staffing
Email Sign Ups
Logistics
Post Event Reporting