four pillars bloody shiraz sampling

Four Pillars is one of Australia’s best boutique Gin brands, so Kreate has been ‘bloody’ delighted to be part of sharing their brand, story and flavours with shoppers. In 2021, we created a sampling roadshow around Australia.

We know that when consumers have the chance to taste a product - especially a delicious gin - they are more likely to purchase and trial.

Kreate is delighted to have forged a relationship with Australia’s leading Gin distillers - Four Pillars to undertake in-store sampling and trial across Australia.

In the wake of restrictions brought about by Covid-19 across Australia, navigating the possibilities of in-store sampling was complex, but our team was able to work closely with the team at Four Pillars to deliver sampling sessions where possible.

What we do:

Planning
Store Engagement
Roadshow mapping
Staffing
Production
Sampling Sessions
Reporting
Logistics and Storage