collins street precinct group

Collins Street is Australia’s premier destination and sits at the heart of retail, hospitality and business past and present, in Australia. Situated in the world’s most liveable city, the people behind the brands and businesses that reside on Collins Street add undeniable soul to the City of Melbourne and all it has to offer.

Kreate has worked with Melbourne’s premier destination - the Collins Street Precinct Group - since 2018. As a not-for-profit Precinct organisation representing the businesses of this iconic destination in Melbourne's CBD, the CSPG looks to Kreate to deliver PR, Communications, Activations, Events and Member Relations.

Over three successful years, we have delivered a diverse range of campaigns and projects including re-launching the destination brand in 2018, celebrating Christmas, creating online campaigns during Covid-19 lockdowns and creating partnerships with a range of brands and media partners.

Our team oversees the Precinct's social media, content development, website and email communications.

In addition to PR and Communications, Kreate develops brand and media partnerships for the Precinct and has successfully launched a range of B2B and B2C initiatives to drive footfall and sales to member businesses.

Since working with the CSPG, Kreate has secured editorial features in a range of lifestyle and news media including The Australian, Herald Sun, Jetstar Magazine, Broadsheet, Luxury Escapes Magazine, Luxury Travel Magazine, Time Out Melbourne, Concrete Playground, Sitchu Melbourne and hosted a large range of journalists and influencers.

Boasting an unrivalled combination of luxury retail, premium accommodation, world-class dining, top entertainment and major business headquarters, Collins Street is the epicentre of Melbourne’s inspirational lifestyle.

What we do:

Strategy and Planning
PR and Media Relations
Social Media Management
Social Media Content
Member Relations
Digital Marketing
Partnerships
Activations and Events
Grant Applications