hey tea sydney store - launch pr
When globally renowned Chinese tea brand HEYTEA launched its first ever store in Sydney, Kreate delivered a strategic PR and Communications plan to attract attention!
To deliver this campaign, Kreate developed a two-pronged approach targeting both lifestyle and business media. This involved crafting and distributing targeted pitches to key food, lifestyle, hospitality, and news publications, as well as developing and distributing media release to a range of outlets, including business and retail trade media.
Additionally, Kreate managed media and influencer invites for HEYTEA's private tasting event, providing a unique opportunity for key stakeholders to experience HEYTEA firsthand.
As a result, Kreate secured features in key outlets such as Good Food (Sydney Morning Herald), Concrete Playground, and dual coverage from Inside Retail.
Services Delivered:
Media Strategy
Media Outreach
Press Office
Influencer Outreach
Industry Outreach
Coverage Highlights:
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