Quay QUARTER TOWER - spin to win
To help celebrate the opening of the new food hall area at AMP Capital’s Quay Quarter Tower, Kreate were briefed to develop an engaging activation in the tower lobby.
The aim was to engage tenants and drive awareness of the newly opened retailers by giving away QQT discount money, with a Big Spin the Wheel style activation.
Our approach was simple, create a vibrant and appealing character. An installation which reflects a minimalistic and clean aesthetic of the building. And the wow factor to draw tenants' attention.
From concept pitch, creative direction, production management and styling to execution. We have covered it all!
What we did:
Concepting
Creative Direction
Production management
Activation Styling and Install
Logistics
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