ELCHI - restaurant launch PR
Kreate were delighted to work with Manpreet Sekhon and MMNY Hospitality on the official launch of their third restaurant, Elchi, which opened in the former home of Press Club in the Melbourne CBD.
Manpreet continues to push the boundaries of Indian cuisine in Australia. Over time, she has evolved family recipes, whilst perfecting her own technique which she is proudly showcasing at Elchi, in the form of a rotating seasonal menu. Showcasing several regions of India and her proud heritage, the inventive menu will cater to different palates and dietary preferences.
Kreate lead strategic guidance and PR implementation for the launch which included developing media materials and delivering media outreach, follow ups and interview coordination; as well as the management of photo and and content development.
Kreate also managed and implemented an influencer hosting program to help drive further launch amplification and generate social buzz following the launch.
As part of our engagement, Kreate were able to secure significant media coverage across food, lifestyle and What to do target media including Good Food, Herald Sun, Broadsheet, Time Out and Sitchu.
Services Delivered:
PR and Media Strategy
Media Relations
Influencer Strategy
Influencer Management
“We can't SAY THANK YOU ENOUGH to the wonderful Kreate team, you did an amazing job and we are looking forward to working with you next year.”
Manpreet Sekhon - Executive Chef and Owner - Elchi, Masti, Eastern Spice
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