FOUR PILLARS GIN - RTD SAMPLING

Kreate loves a Gin and we love working with Victorian distillery Four Pillars Gin on their in-store sampling campaigns and activations.

In 2022, Kreate worked with Four Pillars Gin to roll out a national sampling campaign across VIC, NSW, WA & QLD to launch their new Ready to Drink (RTD) range. 

Sampling was held in Dan Murphy's and Vintage Cellars stores across seven weeks where Kreate staff served samples of their signature range Rare Dry & Bloody Shiraz, along with the newest Yuzu Gin.

Our team provided samples of the new RTD’s on offer whilst matching it with the original straight spirit it was mixed with to create a broad appreciation for the brand.

The campaign was extremely successful thousands of samples given out enticing an increase in RTD and bottle sales.

Production of assets, logistics and staffing were all managed by Kreate. 

What We did:

Asset Production
Roadshow Logistics
Store Planning
Store Liaison & Bookings
Staffing
Storage