strangelove soda - in-store sampling

Kreate worked with Australian brand Strangelove Soda to roll out an in-store sampling campaign across Woolworths stores in Melbourne, Sydney & Queensland.

Strangelove Soda started in Byron Bay in 2012 and had a mission to create exciting and interesting non-alcoholic drinks that had big flavours!

With our expert in-store sampling roadshow hats on, we devised an 8 weeks campaign which saw us deliver 372 sessions across the Woolworths network in Melbourne, Sydney and Queensland.

The campaign was highly successful with over 27,000 samples distributed and over 32,000 consumer interactions.

Most importantly, as a results of our sampling activity, Strangelove Soda not only created a whole new set of potential customers but actually saw a huge uplift in sales during the weeks of sampling vs. the 7 weeks prior. 

Staffing, logistics and store management were all managed by Kreate.

What We did:

Roadshow Logistics
Store Planning
Store Liaison & Bookings
Staffing
Storage