peroni capri x watson’s bay boutique hotel

When Carlton & United Breweries wanted to invite Australians to escape to the Italian coast with the launch of their Peroni Nastro Azzurro Stile Capri, they paired up with Laundy Hotels to engage Kreate to bring this invitation to life at Sydney’s iconic Watson’s Bay Boutique Hotel.

As part of the launch of Peroni Capri, Kreate transformed Watsons Bay Boutique Hotel into the home of Peroni Capri for the summer. 

We brought to life the brand’s campaign key visual through various touch points within one of Sydney’s most iconic venues, creating a unique customer experience which transported visitors from the shores of Sydney Harbour to the laidback Italian coastline of Capri. 

We know that creating beautiful, impactful, branded experiences in on-premise locations resonates with consumers, translating into both incremental purchases at the bar as well as amplified content through social sharing.

Kreate was responsible for developing concepts, production and install of this project with support from our valuable supplier partners.

Image Credit: The Yard and Co.

Services Delivered:

Creative concepts
Production
Installation
Logistics
Venue Liaison