FOUR PILLARS bandwagon: in-store SAMPLING

Non alcoholic spirit consumption is on the rise in Australia with a 223% increase* in consumer sales in 2020 and Four Pillars Bandwagon is a delicious, high quality example of its success.

With the launch of Four Pillars' newest category, a non-alc range called Bandwagon, Kreate executed an in-store sampling campaign in Dan Murphy's stores in NSW, VIC & QLD.

The Bandwagon Dry and Bloody Bandwagon were sampled for the campaign that coincided with Febfast. It was designed for drinkers who are looking to try something new or are jumping on the no drinking ‘bandwagon’. 

Both products were served with Fever Tree tonic water and garnished with lemon or orange to create a refreshing non-alcoholic cocktail for customers. 

Customers loved the option to try the much loved brands new product in market selling many bottles and handing out over 1800 samples across 40 sessions. 

Production of assets, logistics and staffing were all managed by Kreate. 

*According to Drinks Trade

What We did:

Asset Production
Roadshow Logistics
Store Planning
Store Liaison & Bookings
Staffing
Storage