bonne maman hazelnut chocolate spread launch

Legendary French condiment brand Bonne Maman is well known for its irresistible jams, but in 2023 launched their all-new hazelnut chocolate spread into Australia. Kreate was briefed to create a launch campaign to celebrate this delicieux news!

Naturally delicious, Bonne Maman Hazelnut Chocolate Spread is tipped to become a new family favourite and is made with the finest quality, all-natural ingredients, including a generous 20% hazelnuts, and is free from palm oil.

To share this news and ensure that Australians had the chance to taste this rich, velvety spread, Kreate crafted a launch campaign which included a pop-up French cafe at Chadstone Shopping Centre, along with a PR and Influencer outreach program to amplify the message online.

Our pop-up cafe served hundreds of consumers with free crepe and spread samples and our influencer program saw over 50 content creators sharing the love online.

Bonne Maman’s Hazelnut Chocolate Spread is available in Woolworths and Coles - bon appetit!

Services Delivered:

Media Strategy
Media Outreach
Press Office
Influencer Strategy
Influencer Outreach
Activation Concept
Activation Build
Production Management
Event Management