bonne maman x calle bakery colab

What goes better than Easter and chocolate? Easter and Choc-Hazelnut goodness from Bonne Maman infused into delicious pastries! Kreate brought iconic Melbourne bakery Callé together with Bonne Maman to bring this to life!

Naturally delicious, Bonne Maman Hazelnut Chocolate Spread was launched into the Australian market, by Kreate, in 2023.

With Easter in mind, Kreate worked with the team at Bonne Maman to develop a creative concept that would both get media and key Foodie influencers talking, but also get the product into the hand of target consumers in Melbourne.

We developed a highly successful collaboration with Carlton North French bakery Callé, who create delicious, eye catching custom pastries each month - and the result was a Bonne Maman Choc-Hazelnut infused Hot Cross Bun and a bespoke Croissant wheel.

We produced collaborative collateral and provided a team of brand ambassadors to assist in giving away hundreds of Bonne Maman jars of spread for every eligible purchase.

Services Delivered:

Campaign Ideation
Partnership Negotiation
Partnership Management
Media Strategy
Media Outreach
Press Office
Influencer Strategy
Influencer Outreach
Activation Management
Production Management
Event Management
Brand Ambassadors