morena sydney opening - PR & LAUNCH EVENTS

When the long-awaited opening of Executive Chef Alejandro Saravia’s Morena Sydney arrived in April 2024, Kreate was deeply involved to make a huge noise! With a strategy encompassing media outreach, multiple events and industry engagement, Kreate delivered!

After a high level of anticipation, Morena Sydney opened its doors on Monday 15 April! Kreate were engaged as part of our ongoing relationship with the Renascence Group to deliver the opening PR strategy as well as a series of launch events to engage with industry and the Sydney community.

Our PR team delivered an integrated strategy which included an exclusive in the Sydney Morning Herald’s Good Food; a First Look with Broadsheet Sydney and a media preview dinner for Sydney’s food and lifestyle media.

In addition, we concepted and delivered a launch party to engage broadly with Sydney’s tourism, hospitality, retail and media sectors as well as a preview lunch to engage with Latin American consulates and embassies.

Media coverage has been extensive and reviews are excellent!

“Thank you very much for the amazing work on PR you guys always deliver to our group.” Alejandro Saravia, Owner and Executive Chef.

Photo Credits: Arianna Leggiero, Katje Ford

Services Delivered:

Media Strategy
Media Outreach
Press Office
Influencer Outreach
Industry Outreach
Event Concepts
Event Production
Event hosting

Coverage Highlights:

Good Food
Broadsheet
Time Out
Australian Gourmet Traveller
Delicious
Hospitality Magazine