TECH DECK ACTIVATION - BONDI BEACH

Kreate produced and executed this Tech Deck activation at the iconic Bondi Beach on behalf of Spin Master and their media agency Nunn Media. Tech Deck, a fingerboard brand that lets kids and fans experience the real world of skateboarding through collectability and play wanted to raise awareness of their new collection of toys.   

The challenge was to reach and engage skaters through unexpected outdoor executions that were activated within proximity to skate parks during the school holiday period.

We developed a delivered a multi faceted activation which included a live mural and play zone at Bondi Beach skate park. 

A Tech Deck branded marquee created an interactive stay and play space where kids could get hands on with the new Tech Deck product range as well as engage with our Brand Ambassadors and Influencers. 

To further extend our activation beyond just Bondi, the completed mural went on a four day tour through Sydney’s suburbs stopping at local skate parks to capture skate lovers. 

Tech Deck had their own skater influencers attended the activation to capture content for their YouTube channels and put on a bit of a show in the skate park adjacent to our activity. 

Services Delivered:

Activation Concept
Activation Production
Activation Staffing
Activation Management
Logistics
Venue Liaison