brick lane brewing: brick lane market launch

When iconic independent Brewer Brick Lane Brewing launched their two-storey celebration of beer and local food, Kreate were delighted to manage the PR and communications for the launch. Located at Queen Victoria Market above their existing taproom, the full venue launched in late 2023.

To launch Brick Lane Market Upstairs, Kreate developed media assets emphasizing its market-to-plate menu and unique location and coordinated media visits and secured coverage in various publications, including Time Out and MFWF.

Kreate were also responsible for coordinating media photography and videography visits to capture the space to share across social media. 

In addition Kreate also managed influencer invites to showcase Brick Lane Market Upstairs' unique offerings. This resulted in 11 visits from key media and influencers, leading to further media coverage and exposure.

As an overall result, Kreate secured an overall total of 65 media and social media pieces of coverage across various "What’s On", food and trade publications.

Services Delivered:

Media Strategy
Media Outreach
Press Office
Influencer Strategy
Influencer Outreach
Photoshoot management
Hosting

Coverage Highlights:

The Age
Beat
Time Out
Concrete Playground
Hospitality Magazine
Beer and Brewer
Crafty Pint