Baker’s delight - easter roadshow

Kreate were engaged to deliver a national roadshow celebrating everyone’s favourite treat - the Baker’s Delight hot cross bun!

In the lead up to Easter 2022 Bakers Delight briefed Kreate to get their Hot Cross Buns into as many hands as possible to ensure that all Aussies purchase Bakers Delight Hot Cross Buns for Easter.

In response Kreate ran a national sampling campaign across 12 locations in Adelaide, Melbourne, Sydney, Brisbane and Gold Coast over a 2 week period. 

The campaign was aimed at a mass audience consisting of new and existing customers, including a mixture of families, young adults, couples with no kids and older couples. 

We gifted 40,000 hot cross buns across, 10,000 per state, along with a voucher to drive foot traffic into stores, keeping Bakers Delight top of mind when considering purchasing items that are baked fresh, and with the finest ingredients.

Services Delivered:

Concept
Logistics
Production
Staffing
Event Management