YCK LANEWAYS PRESENTS: YCK FAIR

Kreate were briefed by YCK Laneways and Time Out for Business to deliver the event styling, entertainment, PR and Social Media for YCK Laneways Presents: YCK Fair as part of Destination NSW’s OPEN FOR LUNCH 22. 

The event saw YCK Laneways take over a section of Sydney’s George Street for a huge one-day-only Fair-themed long lunch. Taking over the streets between King and Market Streets, the YCK Fair featured a 15-metre-high ferris wheel with on board entertainment, popular carnival games and a sit-down lunch for xx people presented by YCK bars and restaurants. The event saw on-stage entertainment from well-known Australian singer-songwriters Gretta Raye and Yorke with headline secret act King Stingray Band closing out the day.

The Kreate experiences team delivered a range of interactive Fair Day entertainment including roving stilt walkers, acrobats, dancers and street performers. In addition, our team delivered the seated event styling, signage and theming.

We also developed and implemented the PR and media strategy, continued to manage YCK’s social media channels, as well as overseeing the campaign’s paid social media amplification. 

Our activity resulted in a strong amount of press coverage across key lifestyle, trade, What’s On and consumer media including Time Out, Eat Drink Play, Secret Sydney, The Urban List and Broadsheet as well as facilitating on the day media opps.

In addition, our involvement also resulted in a significant increase in social media following for the YCK Laneways Instagram and Facebook accounts and a large number of pre and post event media coverage.

What we did:

Event Styling
Entertainment
Event Management
Event Production
PR and Communications
Media and Influencer Relations
Social Media Plan
Content Development
Partnership Engagement
Paid Social Media