DE kuyper christmas cocktail bar

In the lead up to Christmas 2023, Kreate delivered a Christmas Cocktail Bar in Dan Murphy’s stores across Australia to celebrate De Kuyper Schnapps!

In collaboration with William Grant, Kreate executed an engaging sampling campaign for De Kuyper Schnapps, a 'Christmas Cocktail Bar' in Dan Murphy's stores across VIC, NSW, QLD, and WA. 

The primary goal was to engage customers through a unique and festive experience while promoting the delightful flavours of De Kuyper Peach and Butterscotch Schnapps. 

The sampling campaign spanned 5 weeks and included 35 interactive sessions. A 'Christmas Cocktail Bar' setup within Dan Murphy's stores, providing customers with a fun immersive experience.

Customers were treated to an enticing sampling menu featuring two signature cocktails Sex on the Beach and the Butterscotch Espresso Martini.

Kreate ensured seamless execution by coordinating with store personnel, managing logistics, and creating an inviting atmosphere at each location.  

Highly trained brand ambassadors engaged customers, providing insights into the unique flavours of De Kuyper Schnapps and the art of crafting the featured cocktails.

Staffing, store management and logistics were all managed by Kreate.

What we do:

Planning
Store Engagement
Roadshow mapping
Staffing
Production
Sampling Sessions
Reporting
Logistics and Storage