victoria by farmer’s daughters

Having worked alongside the teams at Fed Square and Farmer’s Daughters over the years, Kreate were briefed to work on delivering the development of the groundbreaking Victoria by Farmer’s Daughters project.

With extensive background in the tourism, hospitality and destination marketing sectors, Kreate were briefed to work with Fed Square and the incoming tenant Farmer’s Daughters to project manage the delivery of a brand new culinary experience concept coming to the Square.

Kreate were responsible for delivering an experience concept in partnership with the various parties, as well as project managing the Brand Identity Development, PR and Communications plans, Social Media and Content Development, Website build, Regional Engagement strategy and Partnership Management.

Our team launched Victoria by Farmer’s Daughters to media in December 2021 and again at opening in July 2022, with media coverage and reviews to date being exceptional.

We continue to deliver social media, content development and regional engagement project management with Ballarat and Surrounds the first region to feature in Spring 2022.

What we did:

Experience Concept and Strategy
Brand Identity Development
Regional Engagement Strategy
PR and Communications
Media and Influencer Relations
Social Media Plan
Content Development
Partnership Engagement
Website Build
Paid Social Media