WEST HOTEL: spring into solander | pr

It was a pleasure to partner with West Hotel to launch ‘Spring into Solander’ throughout spring 2023. The campaign saw the hotel’s restaurant, Solander Dining and Bar, transform into a spring oasis with stunning florals and greenery and a lush high tea. 

To help promote this exciting offering, we developed an integrated approach which included paid social media advertising, an editorial campaign including targeted pitches, media release distribution, contra self-hosted media and influencer visits and a paid creator campaign. 

We secured editorial coverage across key News, Travel, What’s On and Lifestyle publication.

Highlights included Australian Traveller, the Sydney Morning Herald and Signature Luxury Travel and Style to name a few.

Services Delivered:

Media Strategy
Media Outreach
Influencer Strategy
Influencer Management
Paid Social Media Management