celebrating barkly square’s 40th birthday!

Barkly Square, the Brunswick retail icon, affectionately known to locals as ‘Sparkly Bear’, celebrated its 40th Birthday in 2022 and to celebrate this significant milestone we curated an event program to engage the local community and retailers.

Kreate rejoiced in shared memories of Barkly Square whilst creating new ones.

The Sydney Road entrance was transformed into a colourful eye-catching gateway into the centre for the weekend of festivities.

Customers were taken on a trip down memory lane via a series of activations throughout the weekend, featuring a workshop hosted by local artist Beci Orpin. Our program put a focus on the local Brunswick community and memories; past and present as well as a look into the future of Barkly Square.

The weekend finale ended with the Barkly Square Birthday Bonanza! A festival that brang together Barkly Square retailers and the local community to celebrate their local hero, Barkly Square.

Kreate’s communications team also handled PR and Media Relations for the campaign attracting attention from locals and visitors to attend the special weekend.

What we did:

Event Concept
Event Production
Entertainment
Partnership liaison
Event Management
Event Staffing
PR strategy
Media Outreach
Influencer Strategy
Influencer Outreach