first table melbourne launch
Innovative restaurant discovery platform First Table’s last Australian city stop was Melbourne and to launch they wanted to ensure that their media and industry intro into Australia’s gastronomical capital was executed perfectly!
From humble beginnings in Queenstown, NZ to now being at the forefront of foodtech - First Table provides an innovative ‘win-win’ solution for both restaurants and consumers across the globe. In August 2023, it was Melbourne’s turn!
First Table briefed Kreate to develop a strong media and industry outreach strategy for their launch into Melbourne along with the development of an influencer engagement strategy and a launch event.
Kreate worked with the team at First Table to produce a media launch event featuring a panel hosted by industry heavyweight Dani Valent.
Results included pieces of coverage on Sunrise and 7 News as well as in The Age, Time Out, Urban List and Money Magazine.
CLIENT TESTIMONIAL
“Kreate's deep understanding of the Melbourne hospitality industry coupled with their extensive media and communication skills, made them the perfect partner to launch First Table in Melbourne. They not only grasped our vision and understood our brand but also provided strategic insights that were invaluable in tailoring our approach for maximum impact.
Throughout our collaboration, Kreate's creativity and meticulous attention to detail were evident in every facet of our campaign. From crafting compelling narratives to securing media coverage and assisting with our media launch event they showcased their commitment to excellence.
Thanks to Kreate, our entry into Melbourne's vibrant hospitality scene was met with enthusiasm and excitement from media and consumers. Their dedication and passion for our project were pivotal in establishing a strong and enduring presence in this dynamic city.
I wholeheartedly endorse Kreate to anyone seeking a dedicated and results-driven PR partner in the hospitality industry. They don't just communicate; they create an impactful narrative that resonates with both media and audiences alike.”
— Brand, Marketing and Communications Manager - First Table