FED SQUARE: summer at the square

Every year, Fed Square’s team up the ante with their summer program, jam packed with free events and activities! As part of our ongoing work, Kreate delivered an integrated and creative PR and Comms plan to shout about Summer at the Square!

All thoughout Summer 2023/2024, Fed Square - Melbourne’s cultural and civic heart - held a range of free events, activities and live screenings to celebrate Christmas and Summer in Melbourne.

The line up this summer included headline acts such as Six60, Sampa the Great, Taylor Sheesh, Budjerah and Jacotene; an Afro Carribean Carnivale; silent cinema screenings, candlelight concerts and a Patio Bar to sip and enjoy.

Kreate’s remit included seeking lifestyle and consumer media coverage, driving awareness of the huge program of events through media channels and engaging with influencers and ambassadors to tell the story far and wide.

Kreate delivered outstanding results with features in key outlets such as Herald Sun, The Age, ABC Radio Melbourne, SBS Radio, ABC Asia, Sydney Morning Herald, Time Out, Broadsheet, Concrete Playground, RRR, K Rock and the Geelong Advertiser.

Services Delivered:

Media Strategy
Media Outreach
Press Office
Influencer Strategy
Influencer Outreach
Hosting

Coverage Highlights:

The Age
Joy FM
Beat
Daily Telegraph
ABC Radio
Time Out
Concrete Playground