dash water lime carpet - content activation

When DASH Water wanted to launch their new Lime flavour in Sydney, they came to Kreate to come up with a creative and engaging way to both get people tasting the delicious DASH Lime but also stir up some viral social content.

Building on the innovative 'Dash into the Limelight' campaign that took the UK by storm, Kreate devised a groundbreaking activation in Sydney, designed to disrupt traditional sampling tactics and ignite social media buzz.

Our creative concept involved rolling out a striking Lime-coloured ‘red carpet’ in iconic Sydney locations, inviting passers-by to ‘step into the limelight’. This unexpected twist turned ordinary moments into extraordinary experiences, capturing the spontaneous joy and surprise of Sydneysiders. Every fun reaction was filmed, creating vibrant content that resonated deeply on DASH’s social media channels.

Alongside this fun content creation activity, our team handed out over 20,000 DASH Lime samples to get Sydneysiders to taste the bold, bright and zesty new flavour. This dual approach seamlessly blended real-world interaction with digital engagement, ensuring that the excitement of the moment translated into a powerful online presence.

Results were equally delicious, with content shared across DASH’s TikTok amassing 260,000 views, amplifying the brand’s reach and leaving a lasting impression on both the taste buds and social feeds of Sydney’s residents.

Services Delivered:

Creative Concept
Activation Production
Activation Management
Content Production
Brand Ambassadors