morena melbourne - announcement and launch pr

As part of Kreate’s ongoing work with the Renascence Group, we were briefed to announce that Executive Chef Alejandro Saravia would open not one, but two new venues in Melbourne CBD! Morena Restaurant and Morena Barra were announced to open in Spring 2024.

Our strategy included a coming soon announcement in early July which included an exclusive feature in Nine’s Good Food and then a broad media outreach which inlcuded a range of opportunities for Alejandro to speak to his venues coming soon.

In August, we were able to announce the venue’s opening date and secure key features for First Look pieces with Good Food and Broadsheet alongside a wide food and lifestyle media outreach.

Kreate

“As always, I can always rely on the team at Kreate to deliver results with media and make sure everyone know about our exciting venues. Thank you very much for the amazing work.” Alejandro Saravia, Owner and Executive Chef.

Photo Credits: Arianna Leggiero

Services Delivered:

Media Strategy
Media Outreach
Press Office
Influencer Outreach
Industry Outreach
Event Concept
Event Production
Event hosting

Coverage Highlights:

Good Food
Broadsheet
Time Out
Concrete Playground
Hospitality Magazine