THIS August, the Kreate team had the pleasure of launching THIS! Is Kingston, a new destination campaign for the City of Kingston. This exciting new initiative is designed to highlight the diverse and unique experiences that make the Kingston area a truly hidden gem in Victoria.

Located just 15km south of Melbourne’s CBD, visitors and locals alike are invited to ‘discover the unexpected’ in Kingston. From its stunning coastline and vibrant cultural scene to expansive natural landscapes and top-class dining options, the THIS! Is Kingston campaign aims to highlight these treasures, foster local pride and attract visitors from across Melbourne, Victoria and the world!

Created and designed by the team at the City of Kingston, Kreate have been engaged to deliver the PR and Communications for the campaign including a creative and innovative PR and media strategy, media partnerships, content activations and influencer outreach. Our Experiential (EXP) team were also thrilled to deliver the launch event at the world’s first Non-Alcoholic Cellar Door, NON in Cheltenham.
The campaign will highlight the best of Kingston, encouraging locals and visitors to explore its diverse offerings and hidden gems. The City of Kingston invites everyone to follow the campaign on Instagram at @this.is.kingston and explore all that Kingston has to offer.

Read some of the exciting content pieces at thisiskingston.com.au

Check out the images and video from our launch event!