celebrating the return of business events

8 Apr

With Melbourne and Australia welcoming international visitors again and Melbourne Convention Bureau putting on the first Australia Pacific Meetings and Incentives Event since 2020, Kreate were tasked with creating something special to celebrate!

Working closely with the team at Melbourne Convention Bureau and our partners Snackable Media, we concepted and delivered an on the ground entertainment activation which would translate into various content outputs for the MCB to use to tell the story of how Melbourne does Business Events better than any other city!

When Melbourne hosts business events, the experience is enriched because the whole city comes out to meet you, greet you and support you! From the city’s arts, culture, theatre and live entertainment to its food, hospitality and start of the art venues!

We were so excited to create this piece with our partners at Snackable media and deliver a range of content pieces in real time for Melbourne Convention Bureau along with some pretty fun on the ground activities across three sites in Melbourne.

The content will live on now to be used to showcase how Melbourne does Business Events better than any other city!

Client: Melbourne Convention Bureau
Jenny Mitten, Director of Marketing and Communications
Production: Snackable Media
Director: Jack Phillips