Kreate CEO, Dylan Reed, was recently featured in Dynamic Business, with a contribution on how to craft brand identity for small businesses.

In the article, Dylan shared his thoughts on using PR and Media Relations to drive brand identity for small businesses - recognising that PR is just on of a range of marketing and communications activities that can assist.

You can read the article here, however below are his thoughts:

“There are a range of elements that come together to create a strong brand identity for small businesses. Whilst it really is the sum of the parts, let’s focus on one key component – earned media and Public Relations or PR. As an owner of a creative communications agency myself, and working with clients in a similar capacity, I understand the importance of standing out in a crowded market and establishing an identity that resonates with customers – particularly through editorial and earned coverage rather than paid placements. A good public relations strategy can help to achieve that.

“At its core, public relations is all about having your story told through trusted channels by establishing and maintaining relationships with various stakeholders, customers, employees, and most importantly, the media. Effective media relations can help to generate press coverage and word of mouth, which should hopefully create a positive image and reputation for your business. It will also help to reinforce your position as a thought leader in your field, which is essential to maintaining trust with current clients and attracting new customers.”