For nearly 6 years, Kreate has had the pleasure of working with the Collins Street Precinct - Melbourne’s most desirable neighbourhood and most prestigious business address. The Collins Street Precinct Group was established in 1993 and is a recognised trader organisation within the City of Melbourne municipality. Largely run by a volunteer committee, the CSPG entrusts its marketing, PR, social media, activations and partnership management to Kreate.

With hundreds of Australia, and the world’s, premium retailers, Melbourne’s best hospitality venues, luxury accommodation, a whole suite of services and some of the best commercial property in Australia - the Collins Street Precinct is a destination unlike any other. In addition, the ‘Paris End’ of Melbourne is home to Melbourne’s theatre district and a range of small and medium businesses incorporating artisans, tailors, milliners and more.

Over the year’s Kreate has been able to tell Collins Street Precinct’s story through creative PR campaigns, media famils, social media content management and the delivery of exciting activations. In addition, Kreate has delivered theatre and brand partnerships for the Precinct which have resulted in successful increases in footfall and sales for retailers and hospitality businesses as well as for ticket sales to the shows.

Kreate values its ongoing relationship with the Collins Street Precinct and is committed to deliver creative campaigns which drive footfall, visitation and awareness to and of the vibrant heart of the City of Melbourne.