COOKING UP VIRAL CONTENT: 5 ESSENTIAL TIPS FOR PERFECT FOOD PHOTOGRAPHY
CHLOE PHUNG
So, let’s talk food. Not just any food, but the kind that makes you do a double-take on your Instagram feed. It’s no secret that a stunning social media presence can turn your restaurant, café or bakery into the talk of the town. But, surprisingly, many F&B businesses still don’t grasp how a great photo or video can work magic for their brand.
At Kreate, we’ve seen firsthand how the right shot can turn a humble dish into the star of the show. So, if you're ready to elevate your food’s Instagram game from “meh” to “wow,” stick around. We’ve cooked up five essential tips to help you create drool-worthy content.
1. Focus on the Flare - Every dish has its own unique charm, whether it's vibrant colours, intriguing textures or distinctive shapes. Focus on what makes your food stand out. For colourful dishes, zoom in on the rich hues and contrasts. For textured items, like crispy pastries or creamy sauces, capture those tactile details up close. Emphasise the unique elements that set your dish apart to showcase its personality and allure. This approach not only makes your visuals more captivating but also conveys the dish’s special qualities to your audience.
2. Master the Lighting - Lighting can make or break a food shot. Natural light is often your best friend—aim for soft, diffused light to avoid harsh shadows and overly bright spots. If shooting indoors, position your setup near a window or use a lightbox to simulate natural light. Good lighting enhances textures and colours, making your food look as delicious as it tastes.
3. Less is More - When it comes to visuals, sometimes less really is more. Avoid cluttering your frame with too many props or elements. A clean, simple setup ensures that the food remains the focal point. Use tasteful backgrounds and keep garnishes to a minimum. A straightforward presentation can make your dish appear more elegant and appetising, making it a surefire way to attract attention.
4. Enhance, Don’t Overdo - Post-production editing can amplify your food, but subtlety is key. Adjust brightness, contrast and saturation to make your images pop without making them look unnatural. Use editing tools to fine-tune details and remove any distractions. The aim is to enhance the visual appeal while keeping the food looking as authentic as possible.
5. Embrace Creativity and Have Fun - The best shots often come from a place of inspiration and playfulness. Allow yourself to experiment and don't be afraid to try unconventional ideas or setups. When you’re having fun and embracing creativity, you’re more likely to capture authentic content.
Below are some of Kreate’s favourite projects with great food photography, click through and explore! And, if you’d like help with your food photography or project say hello@kreate.com.au
