moutai melbourne boutique launch pr

Moutai, the world’s most revered spirit, opened its first Boutique and tasting space in Melbourne in August 2023. Kreate were entrusted to deliver consumer and industry PR and a media launch event to announce this exciting opening!

With the aim of shining a spotlight on the world’s most revered spirit and its permanent space in Melbourne, Kreate was responsible for delivering a media announcement to promote the launch of the Moutai boutique with key media across food and drink, lifestyle, retail, trade and industry.

In addition, Kreate worked with the Moutai team to host and hold two media and influencer tasting launch events at the boutique. The events were held in collaboration with Fable Melbourne, who’s Executive Chef Alexi Innis created a paired, Moutai-infused canapé menu.

Strong coverage was secured across target media, with features in lifestyle, food and drink and trade publications.

Services Delivered:

Media Strategy
Media Outreach
Press Office
Event Strategy
Event Invites
Event Hosting

Coverage Highlights:

Time Out
Concrete Playground
Eat Drink Play
The Shout
Hospitality Magazine
Drinks Trade