GREY GOOSE VODKA X MAISON LA BICHE

When Grey Goose, and French fashion house Maison La Biche collaborated with a special edition bottle just in time for Christmas, Kreate brought a whimsical branded experience to life, giving consumers the first opportunity to taste and buy.

When Bacardi Martini briefed us to bring to life their Grey Goose collaboration with Maison la Biche through off-premise channels, we were beyond thrilled and super excited to think outside the box! The challenge was to up the ante with the in-store experience beyond just tastings: something with atmosphere, storytelling and a sense of 'fun'.

Wanting to create something visually, aurally and of course, deliciously appealing, we created a pop-up inspired by the chic beach parties of the French Riviera. Adding to this vibe was a DJ spinning party tunes and a peppy bartending team offering a specially-created cocktail called Le Grand Fizz - a refreshing mix of Grey Goose Vodka, St Germain Liqueur, Lime Juice and Soda.

Activating ten sessions across Sydney and Melbourne in the lead up to Christmas and New Year 2019, we saw an average of 11 bottles sold and 129 samples per 4 hr activity, defying the client's expectations and making this Grey Goose collab one of the brand's most successful in this market.

What we did:

Brand and Activation strategy
Activation Production
Activation Set Up
Brand Ambassadors Staffing
Logistics