four pillars - yuzu gin

With the launch of Four Pillars' new Fresh Yuzu (Japanese inspired) gin, Kreate was briefed to come up with a creative design response for new venue takeovers at QT hotels in Newcastle and the Gold Coast.

With the installation to be live for the entire month of August, our creative team, designed, sourced, and executed both indoor and outdoor space concepts, reflecting the minimalistic aesthetic of the newly launching creation.

From concept to final installation, the design came to life with nearly 17m2 of dotted glass decals, 1000 paper cranes, 70 bespoke menu holders, origami lanterns, neon light and a custom archway for the YUZU Gin display.

All in line with the yellow tones of the branding that were the main inspiration for our approach. 

What we did:

Creative Concepting
Activation Production
Activation Set Up
Logistics