FARMER'S DAUGHTERS
Farmer's Daughters is the newest dining concept from Melbourne powerhouse Chef Alejandro Saravia, offering delicious, Gippsland-sourced food and drink. Kreate helped launch and now manage all communications and marketing for the applauded 3-story retail, dining and grazing destination in the heart of Collins Street.
A labour of love and beautiful food and wine with an emphasis on local farm to table, Farmer's Daughters, in the prestigious 80 Collins Street Precinct, takes visitors on a culinary journey through Victoria's 'food bowl', Gippsland, sourcing everything from produce, right down to the décor!
Three years of working closely with Alejandro Saravia and his team on developing the unique concept through partnerships, pop-ups and activations, saw Kreate successfully launch the venue to media in January 2021.
We showcased Farmer's Daughters to Melbourne and Australia's lifestyle, food and travel media with outstanding results through a strategically targeted media engagement plan and a real focus on the delights of the Gippsland region—a world first!
To help launch the three-storey venue in Melbourne's prestigious 80 Collins Precinct, we hosted select media and industry partners (under Covid-safe guidelines) and worked closely with key media outlets to deliver over 100 individual pieces of coverage across print, digital, broadcast and social media with a reach of over 60 million. Since opening, Farmer's Daughters has enjoyed full bookings weeks in advance and continues making everyone's 'must visit' dining lists nationwide.
“Working with the team at Kreate over three years to launch Farmer's Daughters was always a pleasure and they get results. A well-connected and strategically focused team who think beyond the immediate flash in the pan coverage to long term relationships with media to ensure sustained stories and coverage. I would highly recommend the team - Kreate is the best communications team in town!”
Alejandro Saravia, Executive Chef and Director
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