What does it take to be a great brand ambassador
Kat Thring, Kreate’s National People Manager
With years of experience in the field, Kat knows a thing or two about what it takes to be a great Brand Ambassador!
What does it take to be a Brand Ambassador?
In this article we asked our People Manager, Kat, what it takes to be a Brand Ambassador (BA); the essential skills, and the benefits of joining the promotional industry.
What is a Brand Ambassador?
Before we dive into it, what is a Brand Ambassador? A BA is a person engaged by an organisation to represent their product or brand, to help increase brand awareness and sales. The most effective BAs are social butterflies who can easily initiate engaging conversations with strangers and find ways to make them interested in a brand’s product.
If you haven’t heard the term Brand Ambassador or BA, you may have heard of: Brand Communicator, Brand Representative, Brand Influencer or Promotional Staff.
Being a BA is not just about picking up casual jobs, while you are working, you are also learning valuable skills in customer relations, communication, time management and organisation which you will take with you forever!
What skills are essential?
So, what does it take to be a Brand Ambassador? Firstly, it starts within yourself. You will probably have a friendly, charismatic personality and a willingness to go above and beyond. Excellent communication skills, being professional and punctual are also important! Also, you will be able to learn quickly and adapt well to new brands and products. Finally, it’s important that you can work as an individual but also as a part of a team.
Many BAs also have qualifications like a Responsible Service of Alcohol (RSA), Working With Children’s Check (WWCC) and Food Handling Certification. These credentials are easy to obtain and can open a lot more doors to opportunities within the industry.
What’s appealing about being a brand ambassador?
Flexible work – Applying for shifts based on your schedule.
Fun work environment – Having the opportunity to work and represent some of Australia’s biggest brands.
Huge diversity of work on offer – Working on a mixture of different campaigns and activations, keeps it fun, fresh, and interesting.
Social Interaction - Meeting and working alongside like-minded people, that are outgoing, ambitious and strive to succeed.
Opportunity to earn money doing something fun – It won’t always feel like work and you can earn some great money!
Why should you join our team?
At Kreate we’re an independent, multi-skilled agency that works with some of the most exciting brands around. The work is varied, well-paid and we provide you with the right tools and training to do the job at the highest standard.
Our talent team are here to support you, and with years of their own experience as Brand Ambassadors they understand what it’s like to be in your shoes.
If you are interested in finding out more about being a Brand Ambassador or want to join our field team, please get in touch today by emailing people@kreate.com.au or hit the button below!
